STR Industry Intelligence

News & Market Insights

We stay current so you don’t have to. The short-term rental market moves fast — here’s what’s happening.

$100B+
Global STR Market
and growing annually
60%
Travelers Choose STRs
over traditional hotels
#1
Smoky Mountains
top STR destination in the US
30%+
Revenue Uplift
with professional management

Live Industry News

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Key Market Trends

📈

Demand Outpacing Supply

STR demand in mountain markets grew 18% YoY while new inventory slowed — occupancy rates rising.

🤖

Dynamic Pricing is Table Stakes

Properties using data-driven pricing earn 25-40% more than static-priced competitors.

⭐

Reviews Drive Ranking

Airbnb's algorithm heavily weights review velocity and score — consistency wins over time.

🏔️

Mountain Markets Booming

Post-pandemic "drive-to" destinations like the Smokies continue to outperform coastal markets.

Smoky Mountains by the Numbers

12M+
Annual VisitorsMost visited national park in the US — consistent demand year-round.
$280
Avg. Nightly RateTop-performing properties in Gatlinburg/Pigeon Forge area.
78%
Peak OccupancyWell-managed cabins during fall season — the #1 booking period.
4.8★
What it TakesAverage review score of top-10% earning properties in the market.
Trinity STR Management

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